Publicity for the screen release of New Mooon is increasing, and the meta-life of Twilight is turning into as much of a saga as the actual story.
This weekend's The Australian featured a story which discusses what Twilight does to the vampire genre: "This is vampire lite. It dilutes and sanitises the vampire genre," says publisher Alison Urquhart. Journalist Emma Tom agrees, calling Twilight "the greatest vampire killer of them all."
I find it ironic that while Twilight fans are busy praising the chaste series for its depiction of a teen relationship in which sex is not essential, and while vampire lovers are criticising it for its misrepresentation of vampires, scores of readers are rushing into bookstores crying, "Give me more vampire books!"
Thus, within the space of a year the vampire genre has gone from catering to a niche market to providing for the 'mainstream', and Twilight readers have moved on to the 'real' blood-lusting, sex-driven vampire novels, anyway.
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